As we navigate our highly-digitized world, does our casual glance afford more attention to a 3D sign than a 2D one? If yes, then why? It seems the advancement of technology, while offering a plethora of options, has sought to breathe life into letters, turning them three-dimensional. But what implications does it have for visual communication? That's precisely what we'll explore today. As they say, first impressions matter. And in a world consumed by fleeting interactions, vi